Developing Your Creative Strategy
Any business relies on capital. Here, capital is not meant to be the merely physical kind, such as financial stability, or the avilability of materials used for your product or your service. Capital here can also mean the capacity for creativity and innovation, which is actually largely mental and relies heavily on one’s capacity to imagine and to visualize.
If you’re planning to start your own business, then you are definitely going to need a large dose of this capacity to get creative. If you’re planning to build a website and are planning to get more website visitors, then you’re going to have to admit to yourself that it’s really going to take mroe than just cash for such a goal to push through. What you need to do is to ask the right questions, so that, given the answers to the questions, you can now very well establish the kind of business that you so desire for yourself.
Questions to Ask in Building Your Creative Strategy
The first thing you need to ask yourself is this:
What is the story of your brand? Did you begin with a rags to riches kind of story? Or maybe it all started as the brainchild of a group whose members go way back from high school? Whatever the story of your brand is, it’s good to be able to trace it out for your target customers. As soon as you determine or identify what this story is, make sure that you do the fulfilling act of sharing it with the rest of the world. They’ll surely be listening.
The second question you can ask yourself
What are your primary objectives? Identifying your primary objectives also helps you in clarifying your motives. Are you in it for the money only? If you are, then maybe it’s high time to re-think the plan itself. If there’s something very real in it for you, if what’s keeping you in the business is a clear sense of vision and the desire to bring this vision to others, then it would be good to articulate these desires and turn them into clear objectives.
The third question you need to ask is
Who is you target audience? Determining your target audience helps you in determining the scope of your marketing (translation: helps you determine the scope of your efforts at making your product or service known). By identifying the people to whom you will be promoting, you also get to identify the right strategies and ways to employ to promote your product. If it’s for adolescents, for instance, lay off the traditional ways. Lay off the dogmatic style.
Fourth question you need to be asking is this:
What calls to action will you utilize? What existing need in your target audience will you be zeroing in on, and how will you convince them that it’s a need, or that it needs to be done? How will you deliver the message in such a way that it really gives them a sense of urgency?
The above are only a few of the questions that you need to ask if you are going to be creative in your marketing strategy.
Midas Ong is an expert in search engine optimization and in other creative ways to improve website performance. He believes that if the best way to a man’s heart is through his stomach, then the best way to website success is through the right visitors. If you can get the right visitors, the rest will just follow.