Keeping an online store usually means that you are mostly concerned with (guess what?) clients, and usually nothing else. The success of your online store is likely to depend on how successful you are in terms of attracting clients, and making sure that they stay and purchase items from you. Of course, this will mean leveling up in terms of getting those clients, which also means making your website more attractive than usual.
So, the question remains: how do you do this?
First thing to remember: you need to get a beautiful store. A beautiful store basically means that its design is user-friendly and is capable of sparking (and maintaining) interest. The design of an online store is crucial, because if it’s ugly customers will simply click away. You have to be aware that a user ‘s purchase decision is usually made just after 3 seconds on your website – so it is the first impression that counts. If customers do not like it, they won’t buy anything and won’t ever come back.
Second thing to remember: post regularly. When you build a website, and you aspire for more website visitors who will remain loyal to you, then you need to get into the habit of being visible and making yourself visible. In doing so, you can rest assured that the more you post, the more you have chances of winning, in a manner of speaking.
Third thing to remember: a good online store prioritizes customer care and customer service. This has to be made clear, though – customer service goes beyond the time that you sell and even beyond the time that they buy. Customer service is better appreciated when it’s competent, and more so if it’s reliable round the clock. A research conducted by McKinsey revealed that 70% of buying experiences are based on how the customer feels they are being treated. As it turns out, it is not the product itself or the ads that are the key – it is customer service.
When you understand these principles, then you’re well on your way to a good online store.