Your Clients, Their Attention Spans

Here’s a harsh fact of life – as a website owner and developer, you might want to keep all your website visitors to yourself, but your biggest enemy is (and perhaps always will be) the shortness of everyone’s attention spans. One moment they’re just right there, taking in whatever you have to give them. And then, the inevitable happens – apparently they’re bored with your content, and so they move on to the next site.

How do you keep this from happening? When you build a website, you need to come to terms with the fact that you can’t keep everyone. What you can do, though, is to have them for a little longer than usual. Here are a tips on how to do so.

One way you can help keep your visitors longer is this: you need to improve your design to make sure that your visitors have a pleasant reading experience. Of course, with this there are two things that you’d like to achieve. The first thing is that you’d like to make sure that your website is easy to navigate and use for any visitor. And yet, at the same time (and this is the second thing), you need to make sure that your website is unique and is capable of sending the message of your brand.

Another way you can do this is by improving site content so that, in the process, you also get to improve your site engagement. The more you keep your visitors involved by giving them content that involves them (read: content that’s important to them and relevant to their lives), then you have better chances at keeping them for more than a few minutes.

Also, you need to learn to structure your content well. Why? Very simply, so that you can enable better scanning. You can’t lump everything into one whole paragraph and expect your readers to stick around. You need to figure out how to structure your points in such a way that you limit each paragraph to at least one point. In doing so, you help your readers in comprehending and digesting your content.

  • Janice Nason
  • Heidi Cohen
  • Donna Cariaga

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